Yes, you read that right.
Barney, the big purple dinosaur from childhoods everywhere is set for the big screen. Mattel Films is joining forces with Get Out star Daniel Kaluuya to produce a live-action film based on the big friendly dinosaur. Which doesn’t sound at all weird.
Barney & Friends, which aired between 1992 and 2009, introduced many a child to Barney, an imaginary and perpetually optimistic T-Rex who taught them about friendship through song and dance.
Kaluuya is set to produce the project through his newly-formed 59% banner. He said of the childhood, “Barney was a ubiquitous figure in many of our childhoods, then he disappeared into the shadows, left misunderstood. We’re excited to explore this compelling modern-day hero and see if his message of ‘I love you, you love me’ can stand the test of time.”
Robbie Brenner, of Mattel Films, added “Working with Daniel Kaluuya will enable us to take a completely new approach to Barney that will surprise audiences and subvert expectations. The project will speak to the nostalgia of the brand in a way that will resonate with adults, while entertaining today’s kids.”
“Barney is a dinosaur from our imagination, and we can’t wait to get ‘I love you, you love me’ stuck in heads everywhere, yet again,” said David Carrico of Valparaiso Pictures, who will also produce.
This joins many other Mattel properties that are currently being developed for the big screen including Hot Wheels, Masters of the Universe, and also Barbie which is already set up at Warner Bros. with Margot Robbie, Greta Gerwig and Noah Baumbach attached.
So, whoever it is that’s asking for all these toy franchise films, can you stop? Because this is getting out of hand.
More on Mattel’s Barney film when we have it.