In 2003, Tommy Wiseau bought a billboard in L.A. to promote his film, The Room. And now, James Franco’s The Disaster Artist is using it.
The Room’s director/writer/star, Tommy Wiseau erected a billboard to earnestly promote the film, while prompting passers-by to call a number to “RSVP” for a screening.
Now, some 14 years later, A24 has recreated his ad campaign for the release of The Disaster Artist, it’s dramatization of The Room’s production cycle, directed by, and starring James Franco.
The new billboard occupies the same space as the original, again asking the public to call a number to “RSVP”, which sends callers to an automated voice message from Wiseau (but probably Franco) saying:
“You’ve reached the voicemail of Tommy Wiseau. I’m a very busy guy. Maybe on another call, or maybe I just don’t want to talk to you. I’m joking, my friend. Leave me a message. Ha ha ha.”
Friend of Franco, Seth Rogen, also revealed to fans via Twitter that Franco actually has the phone with the number on the billboard.
For real Franco has the phone with that number. https://t.co/y8MP8heYXu
— Seth Rogen (@Sethrogen) October 25, 2017
And apparently the voicemail is already full.
The Disaster Artist hits theatres on December 1st.