Marvel Entertainment has announced Marvel Rising, their new, multiplatform animation franchise featuring the next generation of superheroes, and catered to a female audience.
It will focus on such superheroines as Spider-Gwen (and her new secret moniker Ghost-Spider), Ms. Marvel, Squirrel Girl, Quake, Patriot, America Chavez and Inferno.
Later this summer, Marvel will launch a series of animated shorts entitled Marvel Rising: Initiation, building up to the release on an animated film, Marvel Rising: Secret Warriors, which will premiere this fall. The story centres around Ghost-Spider, who is on the run after having been framed for her friend’s murder. Dispatched to bring her in are Quake, Ms. Marvel, Squirrel Girl, and Patriot, who later find themselves teaming up with Ghost-Spider in order to defeat a threat that no one had expected.
Sana Amanat, a Marvel editor, co-executive producer of Marvel Rising, and co-creator of the Kamala Khan incarnation of Ms. Marvel said of the project, “Marvel Rising is a big storytelling celebration of the next generation of Marvel heroes, for the next generation of Marvel fans. Over the last few years at Marvel, we’ve seen this huge growth in new types of characters, a younger generation of heroes that has brought in a new cast of Marvel fans. These characters are true to what the Marvel Universe is about, while also being truly reflective of the world outside your window.”
Marvel Rising will have a panel at San Diego Comic Con, which will bring together Amanat, Marvel’s SVP of animation Cort Lane, writer Maighread Scott, and Animation VP Marsha Griffin, along with members of the cast, including Dove Cameron (Ghost-Spider), Chloe Bennet (reprising her Agents role of Quake), Milana Vayntrub (Squirrel Girl), Kathreen Khavari (Ms. Marvel), and Kamil McFadden (Patriot).
In order to make Marvel Rising the best version of itself, Lane and his team sat down with young fans to ask what kind of stories they would like to see. These discussions informed certain elements of the animation, especially when it came to character design.
“We’re very interested in their opinions and they had a lot to say,” Lane said. “One thing many girls were asking for was different body types. In animation, characters all sort of look the same, there are similar body types based on model sheets, but here every female character has a different body from the other characters. They were also very open to the ethnic and religious diversity of the cast.”
The Marvel Rising: Initiation shorts will air on Disney XD on August 13th.