Greek mythology for a YA audience
Webtoon, the webcomic publisher and app with more than 15 million daily readers has partnered with The Jim Henson Company to turn Rachel Smythe’s Lore Olympus into an animated series aimed at a young adult audience.
Lore Olympus is a stylised and contemporary reworking of Greek mythology, and is the top title on Webtoon, with each weekly release receiving more than a million hits per episode.
The official synopsis from Webtoon reads: “Witness what the gods do…after dark. The friendships and the lies, the gossip and the wild parties, and of course, forbidden love. Because it turns out, the gods aren’t so different from us after all, especially when it comes to their problems. Stylish and immersive, this is one of mythology’s greatest stories — The Taking of Persephone — as it’s never been told before.”
The partnership with the Henson Company represents Webtoon’s first adaptation deal since 2014.
Ashley Griffis, the executive director of television for The Henson Company, will guide the development. She said of the partnership, “At Henson, we love stories that inspire, both artistically and intellectually, and Webtoon’s Lore Olympus does both. Rachel Smythe’s new take on mythology and innovative design, with a unique female perspective, makes this project perfect for today’s young adults. The world of Lore Olympus is a welcome part of the Henson tradition of exceptional fantasy storytelling.”
Webtoon’s Senior Vice President of IP Development, Taylor Grant, said that The Henson Company is the ideal partner for this project, “We are thrilled to partner with The Jim Henson Company, a beloved brand known for its commitment to quality entertainment. The combination of our tremendously successful IP along with the. creative expertise of The Jim Henson company provides an opportunity to deliver a unique animated series unlike any we’ve seen before. We are excited to expand the Lore Olympus universe and bring it to life for a whole new audience.”
More on the Lore Olympus animated series when we have it.