If you are involved in industry circles on social media today you will no doubt have seen that YouTube have sent out an email to content creators informing them of new guidelines related to its monetisation scheme.

They have also pledged to “manually review” videos from more popular content creators. Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer took to the site’s creator blog to describe the recent changes, citing that “2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program (YPP). Despite those issues more creators than ever are earning a living on YouTube, with the number of channels making over six figures up over 40% year-over-year. In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable.”

Back in April, YouTube implemented a YPP eligibility requirement of 10,000 lifetime views, a threshold which has now been increased. Starting today they’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. From February 2018, these new guidelines will be applied to existing channels, with YouTube advising creators that “unless you surpass this threshold in the next 30 days, you will lose access to all monitisation tools”

The blog post assures that channel size is not the only factor in the decision, stating “we’ll continue to use signals like community strikes, spam, and other abuse flags to ensure we’re protecting our creator community from bad actors.”

They also detail that while these new restrictions will affect a large number of channels, 99% of those affected were earning less than $100 per year and 90% earning under $2.50.

Do the new guidelines affect you or creators around you? Let us know in the comments. Be sure to head over to the original blog post for the full details.

 

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